Born to fulfill a needBy 1988 Tricom was, by the laws of the Dominican Republic, a commercial business and by mid 1990's the Dominican government and Tricom signed an agreement, which gave the company the right to offer its services throughout the country. |
Troughout the countryThe reality of the market then drove Tricom to focus its business strategy by penetrating through the international long distance segment; establishing Calling Centers, permitting customers to visit these centers and make long distance calls worldwide at attractive rates. At the same time, the company was working to offer local telephone service, installing over 100 kilometers of cable in Santo Domingo and Santiago. In 1993, Tricom sold 40% of the company's shares to Motorola. This acquisition permitted the company to benefit itself from the most advanced technology Motorola had to offer in order to enrich and expand its local and international network. By 1994, Tricom signed an interconnection agreement with the only telecommunications company existent before Tricom; Codetel. As of that moment, Tricom initiates by installing telephone service in Santo Domingo, Santiago, and San Francisco de Macorís. Tricom also invested in wireless technology to offer mobile phone services as well as pagers with national coverage. During 1995, once again shows its innovative and revolutionary traits by introducing the first prepaid calling card for international long distance under the name, Efectiva. |
Business strategyTo learn more about our parent company please access to www.tricom.net |
The expansionA year later, the company initiates the expansion program of its local access network by means of an agreement with Motorola to offer the first digital telephone service, which permitted the installation of residential and commercial phone service anywhere in Santo Domingo and Santiago within 48 hours. Tricom launched the first prepaid mobile service in the Dominican Republic during 1997 under the name Amigo. Internationally, Tricom opens its business spectrum to offer service to the Dominican community locally as well as in the United States by opening its operations in New York as Tricom USA, therefore stating its international presence. In 1998, Tricom became the first Dominican company to register in the New York Stock Exchange with 5,700,000 shares valued at US$74.1 million. This same year the company installs a switchboard (DMS-250) for its clients in New York as well as in the Dominican Republic. Important product launches such as Express Residential Telephone Service, Pre-paid residential phone service and the first digital mobile phone, gave Tricom an important market presence during 1999. With 300,000 clients, Tricom became leader in the mobile sector in the Dominican Republic with 52% of the market and installed 68% of the phone lines put in service. |
The new millenniumTricom was born to fulfill the need to offer better prices and more quality of service to all customers in the Dominican Republic. The executives of the Grupo Financiero Nacional created Zona Franca San Isidro, identifying the possibility of offering a more efficient and less costly telecommunications services. As of this insight, emerges Telepuerto San Isidro, which soon after adopted a new brand name, Tricom, which means communication through voice, data, and video. The opportunity of offering quality service at a competitive price in the Dominican Republic, quickly positioned the company under its slogan "Tu derecho a escoger y ahorrar" which means "Your right to choose and save". |
More about TricomFor the new millennium, Tricom began to focus on its expansion towards Central America and the Caribbean. During this time, Tricom became a world-class telephone company. Because of Tricom's evolution came the opportunity of changing its brand image to express its change a new values, gearing its positioning towards the human side of telecommunications with its slogan, "Conecta tu mundo", meaning "Connect your world." |
